Optus ‘pauses’ #SignYes campaign after accusations of appropriation
Optus has paused its TikTok #SignYes campaign which featured a sign-language activated filter that launched on Friday 23 July.
The pause comes after Twitter users online accused the brand of appropriation, as well as a lack of consultation with the Deaf community.
The TikTok filter was sign-language activated which aimed to show TikTok users how to say phrases in Auslan, such as “How are you?” and “Yes”.
