Elton John asks Australians to ‘vote for freedom’ in YesFest concert ad

Australian Marriage Equality and M&C Saatchi are set to launch YesFest, a nationally broadcast concert to support marriage equality.

In a promotional YouTube video for the concert, Elton John asks “will you vote yes? It is a vote for freedom in a world where all kinds have been hard fought and should not have been taken for granted”.

“Every individual needs to have their personal freedom.. we are not asking for anything that is not given freely to the majority of society,” John continues.

The spot promotes YesFest which will be held on Sunday October 29 at Sydney’s Spotless Stadium with performances from Client Liaison, Flight Facilities (DJ), Heaps Gay DJs, Billy Russell, Christian Wilkins, Courtney Act, Danny Clayton, Jackie Loeb, Nick Cester (Jet), The Preatures, Touch Sensitive and Jimmy Barnes.

Janine Middleton, co-chair at Australian Marriage Equality, said in a statement: “YesFest is an opportunity to connect with hundreds of thousands of Australians, encouraging them to have conversations about marriage equality with their friends, family and neighbours.”

YesFest will be broadcast live across the country on both YouTube and MTV with brand sponsors for the event including Ben & Jerrys, General Pants and Mardi Gras.

Mim Haysom, general manager at M&C Saatchi, said in a statement: “We believe the diversity of our people make us who we are. We work hard to build an inclusive and supportive environment for our people and want to help make this a reality for all Australians.”

All proceeds from the concert will go towards the Equality campaign.


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