Hollywood stuntman fronts Van Heusen push to demonstrate ‘flexibility’ of suits

Hollywood stuntman Nash Edgerton will front a campaign from fashion brand Van Heusen with the aim of illustrating the “flexibility and movement” in its range of suits.

The digital, out-of-home, print, social and in-store campaign, which has been created by Bashful, will focus on the firm’s Move range of business clothing and kicks off today. Video material and stills feature Edgerton climbing, falling and leaping from buildings with the imagery designed to demonstrate the comfort of the Move range.

“We approached the campaign with the idea of testing the limits of Van Heusen Move. The campaign shots show an extreme product demonstration that underlines the freedom of movement of the collection,” Bashful creative director Emil Vrisakis said.

https://www.youtube.com/watch?v=eo0L8hjQyeg&list=UUS804WPWX3Cpt5aoKWZZDuQ

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