F.Y.I.

Emma integrates out-of-home MOVE audience data in metrics amalgamation

December 7, 2015 9:24

Enhanced Media Metrics Australia and the Outdoor Media Association will combine their audience measurement data from next year to give advertisers greater local area marketing insights.

The announcement:

EMMA (Enhanced Media Metrics Australia) and the Outdoor Media Association (OMA) have today announced that Out-of-Home (OOH) currency measures from MOVE (Measurement of Outdoor Visibility and Exposure), the OOH audience measurement system, will be integrated into emma by early 2016, in an amalgamation of consumer metrics set to change the way media agencies plan OOH campaigns.

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Emma integrates out-of-home MOVE audience data in metrics amalgamation

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