Emma Zammit, Dave Hughes & Nova’s Red Room join Carat Couch-ella

Carat has announced the full 2021 lineup for its bespoke virtual festival Couch-ella, set to take place tomorrow, Wednesday 19 May.

Run in conjunction with fellow Dentsu agency MKTG, Couch-ella kicks off at 9am and runs through til 6pm, with over 2,000 registered participants set to join several live streams across the day.

Comedian Emma Zammit will MC the day

Comedian Emma Zammit will be MC for the day, introducing the program’s segments across Couch-ella.

Carat Australia chief investment officer, Craig Cooper said: “The range of content the team has put together for the day is fantastic and we are incredibly appreciative of the way our partners have supported Couch-ella again this year.

“There is something for everyone and we are sure that those tuning in will thoroughly enjoy the day.”

The day’s segments are:

  • How to build a champagne life on a beer budget – presented by Yahoo! Finance and Verizon Media
  • Fast Talk with Fabian Coulthard and Michael Caruso presented by 7Sport
  • E! Australia host Francesca Hung Live from the Red Carpet
  • All things pets with Dr Chris Brown
  • No F*cks Cooking with Yumi Stynes
  • Hit Network’s Hughesy and Tommy Little – Solve Your Problems
  • The Howie Games with Dylan Alcott OAM
  • Why Females in the Boardroom are Changing Pro Sport – presented by MKTG
  • ARN’s The Edge 96.1 presenters Mike E and Emma’s cocktail battle
  • Are Media brings back Dolly Doctor
  • Life and Balance with SEN Sport
  • Val Morgan’s CineGame Trivia Show
  • Mamamia Out Loud
  • Nova’s Red Room

Nova’s Red Room returns with Matt De Groot as host

Luke Minto, group commercial director, Nova Entertainment, said: “The team at Nova are thrilled to once again be part of Carat Couch-ella and provide another great music experience.

“Nova’s Red Room will be another unique experience that takes the well-known brand to a broad audience of industry colleagues and partners, offering the audience an opportunity to connect with one of Australia’s great artists via a live stream. Hosted by Nova’s Matt de Groot, there will be a special performance exclusively for guests of Carat Couch-ella 2021.”

Natalie Harvie, national sales director, Seven Network, said: “After collaboration at Carat’s fantastic virtual event last year, we couldn’t resist returning for 2021.

“Couch-ella is an amazing concept, and a live example of the great work with partners looking to connect in an engaging way. This event takes attendees on an enjoyable, interactive journey.

“Seven is bringing in the legend that is Mark Beretta to talk all things Supercars to some of our upcoming young talent… plus maybe offering the Couch-ella viewers a taste of what it’s actually like being behind the wheel.”

SCA national head of radio sales, Nikki Rooke said: “Couch-ella is a fantastic initiative from Carat that unites the media industry, and SCA is excited to be a part of it.

“We will feature our new digital audio destination LiSTNR with a special edition of Australia’s No.1 sports podcast, The Howie Games, where host Mark Howard sits down with tennis superstar Dylan Alcott. Radio legends Hughesy and Tommy Little will also bring the laughs as they attempt to solve a series of problems pre-submitted by the team at Carat.”

Rachel Page, national sales director at Verizon Media, said: “Verizon Media and Yahoo Finance are delighted to once again be involved in Carat’s Couch-ella event.

“What a fabulous initiative and we are proud to support by providing inspirational content for our partners.  Last year our Yahoo Finance team did what they do best and led a great practical session on ‘How to be financially fit’.

“The hands-on workshop was voted one of the most valuable sessions of the day so get excited as the team will be back again this year to deliver more financially friendly tips on How to build a champagne life on a beer budget.”

Couch-ella program [click to enlarge]

“We’re bringing iconic Australian teen favourite Dolly Doctor to life for the first time ever with the help of ex- Bachelor Australia star Abbie Chatfield. Our Dolly Doctor will offer up advice on navigating life in a post-COVID world and we’ll be ripping open the infamous sealed section, where the topics promise to be a little more risqué. It’s one not to be missed.”

Carat’s Couch-ella partners: Are Media, ARN, Foxtel Media, Facebook, Mamamia, MOOD, Network Seven, Network Ten, News Corp, Nova Entertainment, QMS, SCA, SEN, Val Morgan, Verizon Media (Yahoo Finance) and VMO.


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