Emotional plea from children with disabilities leads ‘All We Ask’ campaign for Steve Waugh Foundation

A charity seeking to raise awareness of rare diseases in Australia has launched a campaign via Leo Burnett Sydney with a short film by Ingvar Kenne of The Pool Collective.

The short video spot features children with disabilities holding signs that draw attention to the weird and wonderful things people do to raise money for charity, while all they ask is to raise awareness of their disease.

“Inviting the children with rare diseases and their families to be the stars of the film gives the piece the authenticity and allows them to show their strength and positivity, while highlighting their need for assistance,” a spokesperson for Leo Burnett said.