Emotive hires Phoebe Cook as social distribution manager
Creative and content agency Emotive has hired Phoebe Cook as a social distribution manager.
Cook will be responsible for Emotive’s social performance and ensuring the creative output is “tailored to channel”, “constantly optimised” and “engagement time is maximised”.

Ahhhh, the irony.
A ‘Disruption Manager’. Disruption, by definition, can’t be managed.
So good luck with tailored, optimised and maximised engagement content.
Hi I Am Ronny,
The mistake was on our part and Phoebe’s title has been corrected.
Our apologies for the error.
Regards,
Paul Wallbank
I noticed you initially reported this position as “Social Disruption Manager” and thought that was an incredibly “fearless” job title when everyone is so concerned about the impact of social media on society. Talk about a Freudian slip! I’m glad it turns out that this company isn’t quite so glib about disrupting society..
Phoebe was a client previously and heard great things. Congratulations.