Emotive picks up creative for four new clients

Independent agency Emotive has taken on the creative for economic development and attraction agency Investment NSW, investment advice company HUB24, and retail brands Elizabeth Arden and Jockey.

The four new clients mark continued momentum for the agency, which also recently won Unilever’s TRESemmé account.


Simon Joyce, CEO and founder of Emotive, said the brands align with the agency’s values and this was a driving factor in the appointment.

“It is very important to Emotive that we work with partners who share our core values and our ambition to create ideas that will change the way people feel about brands, and each of these new clients are no exception,” Joyce said.

Managing partner and head of strategy at Emotive, Michael Hogg, said: “The start of the journey is always exciting with new clients.

“And at a time when far too many businesses are choosing to pull back investment in brands, despite the effectiveness data suggesting otherwise, we’re especially privileged to be working with clients who continue to strive to make great work.”

Joyce added: “Over the past eight years, Emotive has built a reputation for fostering long-lasting partnerships with our clients. We understand the immense value of trust, creativity and innovation that these relationships bring, which is why we’re thrilled to have the chance to grow alongside Investment NSW, HUB24, Elizabeth Arden and Jockey.”

Elizabeth Arden recently also appointed a new PR agency of record, Stark Matthews.


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