The Hallway assigned creative and media for Anytime Fitness
Collective Wellness Group has appointed The Hallway as the creative and media agency of record for its health club franchise Anytime Fitness.
(L-R): Simon Lee, Caitlin Bancroft, Jules Hall
Jules Hall, CEO of The Hallway, said: “We’re thrilled to partner with such an iconic brand and look forward to helping Anytime Fitness further solidify their position as market leaders.”
Caitlin Bancroft, Collective Wellness Group’s CMO, added: “We loved the passion the team at The Hallway demonstrated from our very first meeting.
“From their strategic, creative and media approach, we knew they were the right fit for the next phase of our growth. I’m excited about what we can achieve together.”
The Hallway has added Anytime Fitness to a client list that includes Suncorp Bank, Nova FM, Dexus and Binge.
The Hallway’s appointment is effective immediately.
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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