Aussie Broadband and Thinkerbell take a trip to the local in new campaign

Internet provider Aussie Broadband is celebrating its “uniquely local touch” in a campaign that merges technological and pub aesthetics, via Thinkerbell.

The brand’s ‘Your Local, Internet’ campaign is the latest addition to its Actual Aussie Way platform, which was first launched in mid-2023, having been co-developed with Thinkerbell. The collaborators’ latest offering was designed to emphasise Aussie Broadband’s ability to deliver internet that caters to modern Australians.

It makes use of a 45-second film that equates a local pub with the telecommunications company, combining the brand’s green colour and internet activities (such as social media and watching videos) with a bricks and mortar pub — a distinctly Australian setting.