EncoreLive joins Vivid Sydney lineup
EncoreLive and Mumbrella360 have been announced as an official event within year’s Vivid Sydney festival program, which officially launched today.
EncoreLive is a one-day conference for film, television and digital media content professionals to discuss the issues and trends currently defining the industry. It is running under the aegis of the two-day Mumbrella360 event.
We’ve confirmed high-profile speakers for the following sessions:
- MasterChef
One of the highest rating programs in the history of Australian television also has one of the most successful brand extension strategies. FremantleMedia Enterprises’ Jon Penn will discuss how this IP turned into a brand.
- Australian Film
How would the marketing industry reposition Australian Film as a brand? We’re about to find out.
