Energy Safe Victoria urges locals to ‘know the drill’ before they ‘grill’

Energy Safe Victoria wants to teach Victorians about the dangers of bad gas leaks associated with summer barbeques.

In a new 30-second-campaign, a number of burnt gas bottles appear along on a gloomy road, before a voiceover instructs the viewer on how to check for an unsafe gas bottle connection.

It is created by DPR&CO, and seeks to build awareness around the dangers of gas barbeque fires during the summer months.

Jonathan Granger, head of communications and marketing, Energy Safe Victoria, said the cost of injury and loss of property due to these fires is too high.

“Barbecue fires are avoidable if people take simple steps to make sure their gas bottle is in good working order and properly connected. ESV needed an innovative and relatable concept to get this message in front of Victorians and I think our partnership with DPR has achieved that,” Granger said.

DPR&CO co-founder and executive creative director, Richard Ralphsmith, hopes he campaign will forge behavioural change.

We all want our families to be safe, so this campaign is particularly important. It shows the problem powerfully, and the solution simply,” Ralphsmith said.

The campaign will run across TV, digital, radio and social from this week.


  • Agency: DPR&Co
  • Executive Creative Director: Richard Ralphsmith
  • Writer:Andrew North
  • Art Director Tassy Kontogiannis
  • Production and post: Sense6
  • Producer Martine McMahon
  • Director: David Finnegan
  • DOP: Adrian Lander
  • Sound: Sense 6 and Sonic Playground

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.