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Small business lender Prospa appoints Mediahub to media account

303 MullenLowe’s media agency, Mediahub has won small business lender, Prospa’s, media account.

With the appointment, Mediahub will be responsible for all of Prospa’s Australian and New Zealand media as well as providing tech and analytics support for the brand’s performance marketing.

Emma Robinson, director of marketing at Prospa, said: “From the outset, the team at Mediahub demonstrated a deep understanding of our business, our small business customers and our need to find high quality leads. Mediahub’s end-to-end proposition, from insightful strategy to performance digital marketing capability, made Mediahub a clear winner.”

Andrew Livingston, Mediahub’s managing director, added: “We loved the fact that Prospa is a disruptor and seeks to reset the borrowing landscape for their customers.

“We were confident Mediahub’s positioning – to deliver an unfair share of attention for our clients and their brands – would resonate well with the Prospa team. Like Prospa, Mediahub is a challenger brand looking to make a genuine difference for our customers. This alliance in values, as well as strength of product, helped us achieve this fantastic win.”

Mediahub’s engagement is effective immediately, supporting a new creative campaign developed by Che Proximity to be launched this month.

Prospa joins Mediahub Australia’s roster of existing clients which include Netflix, Western Union, TK Maxx, Harley-Davidson, Fujitsu Australia and Crust Pizza.

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