Energy the focus as long-running banana campaign shows no sign of running out of juice

The Australian banana industry has launched the latest phase of its 21-year-old ‘make your body sing’ campaign by focusing on the fruit’s energy-inducing attributes.

Created by Sydney agency Elevencom for Horticulture Innovation Australia, which manages the marketing for the banana industry, the new material features the tagline ‘nature’s non-stop energy snack’.