Energy the focus as long-running banana campaign shows no sign of running out of juice
The Australian banana industry has launched the latest phase of its 21-year-old ‘make your body sing’ campaign by focusing on the fruit’s energy-inducing attributes.
Created by Sydney agency Elevencom for Horticulture Innovation Australia, which manages the marketing for the banana industry, the new material features the tagline ‘nature’s non-stop energy snack’.
The executions aim to demonstrate how people can continue their active lives with the help of a banana.
It will roll out this month across TV, out of home and digital.
The original ‘make your body sing’ banana ads featured a group of children who returned in a ‘where are they now’ campaign eight years later.
Credits:
Hort Innovation: Marketing Lead – Megan Hauptfleisch
Marketing consultant – David Chenu
Marketing manager – Elisa King
Elevencom: Creative Team – Ryan Fallowfield, Tim Arrowsmith, Beck Feiner, Daniel Crocetti, Jono McCauley
Director operations – John McLachlan
Production company: Rapid Films
Director – Jonathan Nyquist
Producer – Alex Tizzard
Research insights: Added Value Research
Media: Ikon
Music: Chad Gock
