EnergyAustralia urge consumers to make a ‘wise call’ when it comes to energy plans
EnergyAustralia is urging consumers to make a “wise call” when it comes to energy plans in a new campaign which sees its team of phone representatives replaced with owls.
Created by Leo Burnett, the campaign features three colleagues enjoying a break in the lunchroom when one reads from a newspaper ‘It says here that energy Australia has great deals’ promoting another to call EnergyAustralia, prompting a wise owl to appear on their shoulder. It ends with the tagline ‘Make a wise call’.
https://www.youtube.com/watch?v=wCwpZldNnR0
The campaign is also running across the power company’s website.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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there isn’t enough ad space in the world – even if Energy Aus bought it all – to make be their customer ever again.
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there isn’t enough ad space in the world – even if Energy Aus bought it all – to make me their customer ever again.
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Did the client discover canva.com?
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The big 3 energy company business model: existing customer apathy.
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Wow. The same agency that’s done so well from Earth Hour, works for Energy Australia. One of the big dirty three that have lobbied so hard to undo momentum towards a lower carbon economy. Interesting ethical situation.
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Another really dumb ad that will not make anyone call Energy Australia. What customers want is how we are going to save money on our power bills and what discount we will get if we pay on time. Why can’t ad agencies create ads that make sense.
We have solar panels so our power bills are almost $0 or sometimes $5 a quarter.
I am always pleased when we get 20 per discount for electricity and 16 per cent for gas just by paying our bills on time.
We are with Energy Australia and they were not paying those discounts until we asked for them.
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Bloody awful and chronically unfunny ad but Tex not sure what your point is… Leos have had the Energy Australia business for well over ten years. I’m pretty sure they also handle Caltex, Woolworths and possibly many other brands that don’t meet your evidently high moral standards. Bottom line is that they are an advertising agency not an NFP. Earth Hour is such a nonsense anyway.. turning the lights off for an hour on a Saturday does NOTHING to lower emissions. How could it when generators always run on base load capacity at that time? The argument that it gets people to think about their electricity use is farcical as most actually think that participating in this silly campaign actually does something
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Maybe the Get-Up promoted switch to,Powershop is having an impact.
I can’t recall seeing an ad for a power company in many a year.
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@ Tom G
Sir, the point is, how can you preach to save the planet (pioneering Earth Hour), yet work with some of the largest polluters. It is called being a hypocrite. Todd Sampson is evidently a great marketer. Working with the devil, yet creating a personal brand to the contrary.
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