EnergyAustralia creates game show experience using outdoor panels
EnergyAustralia has extended its Perfect Plan campaign, which promotes its ePlans to Victorians via a cheesy game-show format, across Melbourne shopping centres with an interactive campaign that dispenses information cards to consumers.
Using Ooh Media’s dispensing shopaLite technology, the panels feature a red button that when pressed dispenses information cards about the brand’s pricing plans.
EnergyAustralia’s head of product and brand marketing Simon Brady said: “The retail environment is the best way to reach our target audience – it’s an area where they spend an extended period of time, and it’s also an interactive and exciting space.”
The seven panels are appearing in shopping centres across Melbourne.
Ooh head of production John Purcell said: “We know people are receptive to product information while in the shopping centre, as they are looking for inspiration. Dispensing retail panels deliver high impact and a greater long term connection as they give shoppers something to take away.”
Credits:
- Creative Agency: Leo Burnett
- Media Agency: Mediacom
- Client: Energy Australia
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Yay, I win an information card. Woot woot!!!!!
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