Ten’s audience share sinks to lowest ever Sunday share of 6.2 per cent

elementary tenTen’s audience share dropped to its lowest on record for a Sunday last night with just 6.2 per cent according to OzTam, exactly four weeks after the channel posted a previous record low of 6.4 per cent.

The network’s top rating non-news program was the Sherlock Holmes-inspired drama Elementary, which averaged 372,0000 for the network at 8.30pm after animated feature film Kung Fu Panda 2 had 298,000 from 6.30pm to 8.30pm. Ten Eyewitness News was its most-watched program with 422,000 from 5pm.

Meanwhile Nine won the night as The Block beat Seven’s My Kitchen Rules with 1.758m viewers compared to 1.545m viewers for the cooking show, handing Nine a win for the night with a 27.6 per cent audience share, as Seven had 25.5 per cent and ABC1 10.4 per cent. It was the biggest audience yet for The Block and its third consecutive win over MKR on a Sunday night.

Nine’s digital channel Gem, which had the T20 Cricket World Cup game between Australia and Pakistan, which got 278,000 viewers, and the historic baseball match at the Sydney Cricket Ground earlier in the day, got a 5.8 per cent share.

Ten moved its shiny floor event show So You Think You Can Dance from Sunday to Thursday last week following consistently poor ratings for the program, which had contributed to an audience share of 6.4 per cent. However its performance on Thursday did not lift much with 318,000 on Thursday.

Ten has stated it’s lowest ever ratings share was 6 per cent on Friday, January 31.

Channel Nine continued to hold the biggest audience in the timeslot following The Block as it had 1.513m for 60 Minutes while Sunday Night had 1.307m on Seven.

However, Seven picked up the most viewers from 9pm with 1.125m for Downton Abbey while Nine’s series Fat Tony and Co averaged 983,000. Rake on ABC1 was third at 8.30pm with 627,000 according to OzTam.

Nine had four of the top five programs in people 25-54, with The Block the most popular in the demographic followed by 60 Minutes. MKR was third in 25-54’s, followed by Nine News and Fat Tony and Co.

Weekend sport saw Channel Nine win 407,000 for the Sunday afternoon NRL game on in Brisbane and Sydney, ranking 14th in all programs on Sunday.

The Nine Network also had coverage of the Major League Baseball game between the LA Dodgers and Arizona Diamondbacks at Sydney Cricket Ground, bringing 131,000 metro viewers to Gem on Saturday, but failed to make the top 100 shows on Sunday afternoon.

The AFL Saturday Night Football on Seven averaged 332,000 in Melbourne and Adelaide, with 311,000 for the pre-match game and 251,000 for the pre-game.

Updated: A previous version of this story stated the 6.2 per cent share for Ten was its lowest ever ratings night. In Fact, Ten has confirmed it’s lowest ratings night was 6 per cent on January 31 this year. We are happy to correct the fact.

Sunday’s top 15 shows:

  1. The Block: Fans v Faves Nine 1.758m
  2. My Kitchen Rules Seven 1.545m
  3. 60 Minutes Nine 1.513m
  4. Nine News Sunday Nine 1.425m
  5. Sunday Night Seven 1.307m
  6. Seven News Seven 1.146m
  7. Downton Abbey Seven 1.125m
  8. Fat Tony and Co Nine 983,000
  9. ABC News ABC1 863,000
  10. Rake ABC1 627,000
  11. Ice Age Giants ABC1 627,000
  12. ABC News ABC1 587,000
  13. Fat Tony and Co Nine 544,000
  14. Ten Eyewitness News Ten 422,000
  15. Sunday Afternoon NRL Nine 407,000

Sunday’s share:

  • Nine 27.6%
  • Seven 25.5%
  • ABC1 10.4%
  • TEN 6.2%
  • Gem 5.8%
  • 7mate 4.7%
  • 7TWO 3.8%
  • GO! 3.5%
  • SBS ONE 3.1%
  • ELEVEN 2.5%
  • ONE 2.4%
  • ABC2 2.2%
  • ABC News 24 1.1%
  • SBS 2 0.5%
  • ABC3 0.5%
  • NITV 0.2%

Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the priorwritten consent of OzTAM.


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