Ten’s audience share sinks to lowest ever Sunday share of 6.2 per cent
Ten’s audience share dropped to its lowest on record for a Sunday last night with just 6.2 per cent according to OzTam, exactly four weeks after the channel posted a previous record low of 6.4 per cent.
The network’s top rating non-news program was the Sherlock Holmes-inspired drama Elementary, which averaged 372,0000 for the network at 8.30pm after animated feature film Kung Fu Panda 2 had 298,000 from 6.30pm to 8.30pm. Ten Eyewitness News was its most-watched program with 422,000 from 5pm.
Meanwhile Nine won the night as The Block beat Seven’s My Kitchen Rules with 1.758m viewers compared to 1.545m viewers for the cooking show, handing Nine a win for the night with a 27.6 per cent audience share, as Seven had 25.5 per cent and ABC1 10.4 per cent. It was the biggest audience yet for The Block and its third consecutive win over MKR on a Sunday night.
Nine’s digital channel Gem, which had the T20 Cricket World Cup game between Australia and Pakistan, which got 278,000 viewers, and the historic baseball match at the Sydney Cricket Ground earlier in the day, got a 5.8 per cent share.
Ten moved its shiny floor event show So You Think You Can Dance from Sunday to Thursday last week following consistently poor ratings for the program, which had contributed to an audience share of 6.4 per cent. However its performance on Thursday did not lift much with 318,000 on Thursday.
Ten has stated it’s lowest ever ratings share was 6 per cent on Friday, January 31.
Channel Nine continued to hold the biggest audience in the timeslot following The Block as it had 1.513m for 60 Minutes while Sunday Night had 1.307m on Seven.
However, Seven picked up the most viewers from 9pm with 1.125m for Downton Abbey while Nine’s series Fat Tony and Co averaged 983,000. Rake on ABC1 was third at 8.30pm with 627,000 according to OzTam.
Nine had four of the top five programs in people 25-54, with The Block the most popular in the demographic followed by 60 Minutes. MKR was third in 25-54’s, followed by Nine News and Fat Tony and Co.
Weekend sport saw Channel Nine win 407,000 for the Sunday afternoon NRL game on in Brisbane and Sydney, ranking 14th in all programs on Sunday.
The Nine Network also had coverage of the Major League Baseball game between the LA Dodgers and Arizona Diamondbacks at Sydney Cricket Ground, bringing 131,000 metro viewers to Gem on Saturday, but failed to make the top 100 shows on Sunday afternoon.
The AFL Saturday Night Football on Seven averaged 332,000 in Melbourne and Adelaide, with 311,000 for the pre-match game and 251,000 for the pre-game.
Updated: A previous version of this story stated the 6.2 per cent share for Ten was its lowest ever ratings night. In Fact, Ten has confirmed it’s lowest ratings night was 6 per cent on January 31 this year. We are happy to correct the fact.
Sunday’s top 15 shows:
- The Block: Fans v Faves Nine 1.758m
- My Kitchen Rules Seven 1.545m
- 60 Minutes Nine 1.513m
- Nine News Sunday Nine 1.425m
- Sunday Night Seven 1.307m
- Seven News Seven 1.146m
- Downton Abbey Seven 1.125m
- Fat Tony and Co Nine 983,000
- ABC News ABC1 863,000
- Rake ABC1 627,000
- Ice Age Giants ABC1 627,000
- ABC News ABC1 587,000
- Fat Tony and Co Nine 544,000
- Ten Eyewitness News Ten 422,000
- Sunday Afternoon NRL Nine 407,000
Sunday’s share:
- Nine 27.6%
- Seven 25.5%
- ABC1 10.4%
- TEN 6.2%
- Gem 5.8%
- 7mate 4.7%
- 7TWO 3.8%
- GO! 3.5%
- SBS ONE 3.1%
- ELEVEN 2.5%
- ONE 2.4%
- ABC2 2.2%
- ABC News 24 1.1%
- SBS 2 0.5%
- ABC3 0.5%
- NITV 0.2%
Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the priorwritten consent of OzTAM.
6.2%? Seriously?
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Can just see the publicists at ten this morning. “That’s not right, we’ve been worse than that’ – better let them know.
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Do Channel 10 not have a marketing team (or perhaps budget)?
I see more promotion for ABC shows than 10 – if Elementary, Puberty Blues, Modern Family were on 7, or even 9, they would be hits.
I can’t see how Modern Family can return and they don’t even promote it!
I stumbled upon Secrets and Lies, and it’s brilliant! But no body knows about it.
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How long can this farce go on?. The ad market needs 3 competitive networks or you end up with a duopoly domination and rates go up and up, as clients just can’t and won’t justify 10 on the schedule unless they want cheap CPT’s and no eyeballs. Something has to give at the top and Easter is always a good time for executives to get the heave, and in the case of 10 put a broom thru the place.
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There’s a funny thing that happens with networks which have significant upheaval and unhappiness in the background – it somehow permeates the screen and viewers can smell it and feel it in lounge rooms all around Australia. No one wants to associate with a loser and sadly, 10 is the biggest loser right now.
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Poor old Ten is getting worse. Rupert must be very happy seeing the share price go lower and lower….
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Good thing those guys are not running an Advertising Agency………………
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But Rupert won’t be able to do anything with it unless he sacks his son and all those appointed by him and start afresh with a completely new board and management. Not to mention the regulatory hurdles.
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Please get your its and it’s right. It’s annoying.
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its not to do with Tens shows, after all people watch ACA and Two and a half men right?
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Ten is like a crayfish, all arms and legs with a headful of S**t
Admen and marketing gurus at the helm instead of TV people = disaster
Take a leaf from 7 and 9,all passionate tv people with pride in the station not fly in fly out henchmen with no care or passion who have a golden parachute to cling to if it goes guts up.
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Robbo, thanks for pointing out the it’s/its annoyance. It’s easy to remember: it’s its when it’s possessive, but it’s it’s when it’s a contraction of “it is”. Get it?
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After Warburton who was a 1 man band, and did not know the meaning of shared teamwork. Well an ad agency guy who promptly employs ad agency people and what have you got, the talk of media and not good constructive talk. Love to know what escape clause the current CEO has, given he just took a lazy 5m – his lawyer should get a knighthood!!!
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But according to a certain 10 employee who tore up his contract –
Ten is to be bought by News Corpse. If so – would it not be in newcorpse interest to buy at the bottom of the market???? hmmm? So a bleeding bloodied Ten is a good thing.?
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