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Enero back on acquisition trail with $6.5m deal for US agency Eastwick Communications

September 30, 2016 9:53

Enero has kept to its word and re-entered the acquisition market after reaching an agreement to buy US PR agency, Eastwick Communications.

eastwick

Eastwick Communications co-founder and CEO Barbara Bates and Hotwire Group CEO Brendon Craigie

The move will see Eastwick, which specialises in the technology sector, merge with Enero-owned Hotwire PR in the US.

Enero, which also operates BMF, Naked, Frank and Dark Blue Sea, will pay an initial $5m for the business with additional undisclosed payments based on performance targets over the next four years.

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Topics
Barbara Bates Brendon Craigie Eastwick Communications Enero Hotwire Hotwire North America Matthew Melhuish PR
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