Enero’s The Leading Edge appoints Erin Beggs as director of brand and innovation

The Leading Edge, Enero Group’s insight and strategy consultancy, has appointed Erin Beggs as its director of brand and innovation.

In her new role, Beggs will be working with clients to develop brand experiences and improve the consultancy’s positioning to new and exisiting customers.

Erin Beggs has been appointed as director of brand and innovation at The Leading Edge

Prior to joining The Leading Edge, Beggs was the director of advanced qualitative research at Ipsos Australia where she was responsible for overseeing the quality and design of research studies and the outcomes it provided to clients. Prior to that she was a director and partner of Cultureplay, a specialist social research consultancy.

Beggs’ appointment comes five months after Gillian O’Sullivan was promoted to global CEO of The Leading Edge. O’Sullivan joined the agency in September 2018, also from Ipsos Australia.

O’Sullivan said of Beggs’ appointment: “Erin has proven skills in brand strategy, research and innovation. She will bring dynamism and a highly creative mindset to The Leading Edge.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.