News

England vs Croatia World Cup semi-final pulls 420,000 viewers at 4am

More than 400,000 Australians tuned in to watched the FIFA World Cup semi-final match between England and Croatia yesterday morning, according to OzTam’s overnight preliminary ratings.

The semi final match, which commenced at 4am (AESTD), had an average audience of 420,000 viewers – 333,000 metro viewers and 90,000 regional viewers. The result put SBS’ metro share up to 64.5% in its time slot.

According to SBS, the peak minute was 6:36am, which was the last minute of extra time. It pulled 605,000 viewers.

The only portion to make OzTam’s overnight preliminary ratings top 20 was the post-match part of the game, which according to SBS was when overtime ran. That portion of the match had an audience of 446,000 metro viewers.

But it was a much bigger audience overall than the France vs Belgium semi final, which averaged 276,000 nationally and had a 58.7% metro share.

In the evening, Masterchef Australia was the most watched program, with 736,000 metro viewers. It had a bigger audience than the AFL and RBT, which reported audiences of 565,000 and 447,000. The AFL played on Seven’s main channel in Melbourne, Adelaide and Perth, and 7mate in Sydney and Brisbane.

Masterchef Australia also took out the key advertising demographics, the 16-39s, 18-49s and 25-54s. Masterchef Australia’s Masterclass episode pulled 486,000.

Seven had the most popular news offering for Thursday night, with 975,000 metro viewers tuning in at 6pm. Nine News’ 6pm bulletin pulled in an audience of 916,000.

Meanwhile, ABC News had a metro audience of 668,000.

Overall, Seven won the night with a 24.1% main channel share win, over Nine’s 14.5% and Ten’s 14.1%. ABC’s share was 8.6% for the evening and SBS had a 6.1% share.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.