Enigma Communication acquires Born and Raised

Independent agency Enigma Communication has acquired brand and design agency Born and Raised. Born and Raised’s managing director Chris Laws will maintain his position, with his team joining Enigma this week on 2 March.

Chris Laws (L) and Lee Valentine (R)

The announcement:

Enigma Communication, one of Australia’s largest independent agencies, has acquired Sydney-based brand and design agency Born and Raised.

The Born and Raised core team led by Managing Director Chris Laws joined the Enigma team on March 2. Chris will maintain his position as Managing Director at Enigma.

Enigma founder and CEO Lisa Sutton Gardner said the acquisition bolstered Enigma’s capabilities at a time when the business was focussed on growth and amplifying its creative strength.

“This partnership feels like a natural fit due to Enigma’s ambitions to grow our brand offering” Lisa said.

Born and Raised has a successful track record in building and delivering brand solutions, and managing director Chris said the partnership would allow the Born and Raised story to continue under a different masthead with a broader, full-service team.

“We were looking for opportunities to expand and to be part of a successful and well-established agency that has strong ambitions to lift its offering and scale up,” Chris said.

“I am proud to bring Born and Raised staff and clients the benefit of working with the Enigma full-service powerhouse.”

Born and Raised is a young and dynamic agency with an impressive pedigree of clients in the retail, property, home, education, travel and tourism sectors.

Chris Laws and two partners founded Born and Raised seven years ago, and prior to that Chris was General Manager at Moon for eight years, where he focussed on strategy and client service.

This acquisition aligns with Enigma’s expansion into brand which began with the appointment of Lee Valentine as Executive Director in April last year. Formerly of Hoyne Design, Lee has championed growth and expansion into brand marketing – his area of expertise. Since Lee joined the Enigma team the business has achieved consistent and considered growth largely due to an expanded brand and media workforce.

Enigma was founded in Newcastle 26 years ago and now operates from bases in Newcastle and Surry Hills. With a team of more than 75 staff, Enigma is a full service creative and media agency working with a wide selection of national brands and Government agencies in a range of sectors including property, destination, home, transport, resources, education and finance.

Source: Enigma Communications media release


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