Ensemble appoints Ten creative director Michael Stanford as MD
Ensemble CEO Melissa Fein appoints Network Ten’s Michael Standford as managing director
The former national creative director of Network Ten’s branded entertainment division Generate, Michael Stanford has been been appointed managing director of IPG Mediabrands’ Ensemble.
Stanford’s appointment follows on from the instalment of new CEO Melissa Fein who joined the creative, content marketing and experiential business in February.
Stanford joins the agency after three years at Ten’s branded entertainment division Generate. He finished up with Ten in April.
Previous to that he was the executive creative director and partner of Marketing Investment Group for more than four-and-a-half years. He has also worked at GPY&R and McCann.
Fein said: “For many clients there is a need for integrated brand communications that fits between the services available from creative and media agencies, even in their newly flexible structures these days.
“Michael is highly experienced and successful in cracking the connection code to consumers through creative and relevant content development, supported by digital and social integration. He will help lead Ensemble’s higher levels of skills in content marketing and integrated creative solutions.”
Stanford replaces Tim Hodgson, who left the agency in February.
Fein has said that in the future Ensemble would deepen its collaboration with Mediabrands’ two main media agencies, UM and Initiative, but also with mobile solutions agency Mnet, social media agency Society, search specialist business Reprise, and research data specialist business Anomaly.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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I dont understand how an agency can own integrated brand communication as a proposition. This is exactly what most respected creative and media agencies do already.
And as someone who used to work inside MB media agencies – this is exactly what UM and Initiative are providing to their clients already and the position they are increasingly looking to fill.
Given this just seems like a desire to shift out the old and bring in a bunch of mates from Ten – i wonder if Lou Barrett will be the next to join as Head of Sales?
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