Ensemble hires new content executive

Ensemble Hires Andrew Garrick to Expand Content Offering

The Release:

Creative agency Ensemble has hired one of Australia’s best-known content development executives Andrew Garrick to boost the agency’s capabilities in the creation and development of its content solutions.

“Andrew will be a key driver for us in demonstrating to clients the value and effectiveness of quality programming that engages audiences because of its entertainment value first, then brand message second,” said Ensemble CEO Justin Ricketts. “The paradigm around TVCs being the most effective platform to influence TV audiences is changing. Clients are looking to move to more innovative ways to engage audiences and content creation is becoming an increasingly important part of the marketing mix.”