Ensemble partner with MLA to produce The Dinner Project
Branded content agency Ensemble has partnered with Meat & Livestock Australia (MLA) to produce The Dinner Project for Foxtel’s LifeStyle Food channel, with the show fronted by Masterchef contestant Hayden Quinn.
The show will see Quinn build relationships with families who have volunteered to talk about their challenges when it comes to cooking healthy meals at home, with the six-episode series funded by MLA, the organisation best known for its Australia Day lamb campaign featuring Sam Kekovich.
https://www.youtube.com/watch?v=Z9EIMkmMdFk
Ensemble Australia managing director Tim Hodgson said: “MLA identified the need for long-form content to provide inspiration and knowledge around cooking healthy meals at home, a message that is hard to impart through traditional advertising.
“Working closely with Foxtel and MLA has been a valuable process to help ensure the content is both entertaining and valuable for viewers, whilst delivering relevant MLA message points.”
MLA’s general manager of central marketing and insights Michael Edmonds said: “The Dinner Project allows MLA the opportunity to connect with our audiences using engaging content that delivers inspiration and skills around cooking healthy beef and lamb meals. The series offers a new way to deliver content that has previously not been undertaken by the company.”
Ensemble also recently worked on Seven’s Style the Nation show.
The Dinner Project will premiere this Sunday at 7pm on Foxtel’s LifeStyle Food Channel.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Nice one Ensemble. You guys are on fire!
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