Enthral launches The Good News, a platform for positive stories
Content marketing agency Enthral has launched The Good News, a digital news platform dedicated to positive and inspiring stories.
The agency’s founder, and former journalist, Cameron Smith said the platform has been in the pipeline for 18 months, but he fast tracked its launch because “it’s what the world needs now”.
Smith conceived the idea during his time as a news reporter, chief of staff, and producer at A Current Affair, Ten News, and the Herald Sun.
Smith’s former life as a journalist was the inspiration behind the idea for a good news platform
“Friends and family were constantly telling me they didn’t watch or read the news because they simply didn’t want to be bombarded with negative stories going on around the world,” he said.
“We definitely need the news, and networks and publishers do a great job telling it, but we wanted to create a destination where people could go and be inspired and entertained by stories that put a smile on their faces.
“It’s not news you need to hear, The Good News is news you want to hear.”
Enthral soft launched the platform on Instagram and Facebook while the site is in development, with the first story featured one of love in the time of COVID-19. A Melbourne bride and groom are pictured elbow bumping instead of kissing at their wedding.
“The platform has received really positive reception and we’re already being sent heart-warming stories that we can’t wait to share,” Smith added.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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Wish I did this! I banned the news in my house since 911. It isn’t a true perspective on life on this planet and fuelling even more negative behaviour through social proof.
This will set some good role modelling and is exactly what the world needs right now. Great initiative by @Enthral, but get ready for the slagging by those who think the current news system is real.
Oh – here’s a version you might enjoy:
https://www.youtube.com/watch?time_continue=188&v=F5pgG1M_h_U&feature=emb_logo