Enthral launches The Good News, a platform for positive stories

Content marketing agency Enthral has launched The Good News, a digital news platform dedicated to positive and inspiring stories.

The agency’s founder, and former journalist, Cameron Smith said the platform has been in the pipeline for 18 months, but he fast tracked its launch because “it’s what the world needs now”.

Smith conceived the idea during his time as a news reporter, chief of staff, and producer at A Current Affair, Ten News, and the Herald Sun.

Smith’s former life as a journalist was the inspiration behind the idea for a good news platform

“Friends and family were constantly telling me they didn’t watch or read the news because they simply didn’t want to be bombarded with negative stories going on around the world,” he said.

“We definitely need the news, and networks and publishers do a great job telling it, but we wanted to create a destination where people could go and be inspired and entertained by stories that put a smile on their faces.

“It’s not news you need to hear, The Good News is news you want to hear.”

Enthral soft launched the platform on Instagram and Facebook while the site is in development, with the first story featured one of love in the time of COVID-19. A Melbourne bride and groom are pictured elbow bumping instead of kissing at their wedding.

View this post on Instagram

YOU MAY ELBOW BUMP THE BRIDE: In what’s been described as one of the iconic images in the world we are currently living; newlyweds Neil and Michelle Herd sealed their marriage with an elbow bump. Yep, that’s right. The couple wed in Melbourne last weekend, sneaking the nuptials through before Prime Minister Scott Morrison declared a ban on weddings as we know them. Michelle told The Good News they had to plan the wedding four times in the past 12 months due to a number of reasons, including the coronavirus. “Neil and I agreed that if our wedding didn’t go ahead on the weekend then it probably would never go ahead – the most important people were with us and the show had to go on!” Michelle said. With family visiting from Scotland, NSW and Queensland; the determined couple locked in a new venue for the reception at the Hotel Lindrum just days before the ceremony, allowing them to tie the knot in front of loved ones. “It really was the most incredible day of our lives.” Michelle joked that they had previously discussed what would happen at the alter; but said the now famous “elbow bump” was a spur of the moment reaction captured by their wedding photographer, John Warren. And after planning the wedding four times; the bride has vowed she won’t be swapping careers as a wedding planner. Image credit: Warren Photography. . . . . . #thegoodnews #newsyouwanttohear #news #journalism #inspiring #goodnewsfeed #newsoftheday #storytelling #positive #followers

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“The platform has received really positive reception and we’re already being sent heart-warming stories that we can’t wait to share,” Smith added.


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