Entries for AKQA and Cannes Lions’ ‘Future Lions 2024’ comp open
AKQA and Cannes Lions International Festival of Creativity’s ‘Future Lions’ competition is now accepting entries for 2024.
The announcement:
Entries are now open for Future Lions, the annual global competition in partnership with AKQA and Cannes Lions International Festival of Creativity, celebrating young people’s bold and progressive ideas.
Future Lions 2024 is a call to action for young innovators to spread positivity by using technology to bring listeners closer to the creators and communities they love. Now in its 19th year, AKQA proudly unveils Spotify Advertising and The Wall Street Journal as this year’s supporting partners.
The four winning team’s ideas will be revealed at Spotify Beach at the Cannes Lions International Festival of Creativity in June 2024, with each team receiving the prestigious Future Lions trophy. One team will be honoured with the Future Lions Grand Prix, and the opportunity to collaborate with AKQA and Spotify to make their creative vision a reality.
“The best brands are surprising and delighting their audiences every day,” said Grace Kao, global head of advertising business marketing at Spotify. “From our AI DJ to personalised Daylists with titles like ‘cowboy lyrical sunset’ or everyone’s favourite Wrapped, Spotify is fully committed to creating delightful moments for brands, creators, and listeners alike. This creativity isn’t, and shouldn’t, be siloed to boardrooms and that is why we’re excited to be partnering with the Future Lions to build something playful that hopefully brings people joy.”
Future Lions has become one of the most coveted honours for emerging talent in the design, creative and advertising industry. 2023 saw 525 schools across 89 countries enter the competition. For the first time in the competition’s history, last year saw two winning teams awarded the Future Lions Grand Prix.
Source: AKQA
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