Entries open for BEfest Awards with new categories for content strategy and film craft
Entries are now open for Mumbrella’s fourth annual BEfest Awards – the only awards program dedicated to celebrating the best branded entertainment work across Australia and New Zealand.
This year’s awards sees the addition of the new category Best Content Strategy, aimed at recognising the strategic thinking behind the creation of entertaining and effective branded content and entertainment.
Best Use of Film Craft is another new category that’s been introduced and will see jurors consider the elements of film craft such as direction, cinematography, editing, scriptwriting, visual effects and casting.
Meanwhile, the Content Marketing Agency of the Year award – which was introduced last year, has been re-named to Content Company of the Year, in recognition of the work being done by companies including content agencies, PR agencies, production companies, advertising agencies, media agencies and digital agencies. The category also welcomes entries from media companies and advertisers.
The full list of awards categories can be viewed on the BEfest Awards website, and full entry information can be found on the BEfest Awards entry document (PDF).
The awards ceremony will be preceded by a full-day conference on November 5 in Sydney, with the conference program soon to be revealed.
