Ergon Energy announces marketing review winners

Ergon Energy has announced the winners of its brand, advertising and marketing review.

AJF Partnership’s Sydney office has been awarded the brand, advertising and media strategy, Decoder the direct marketing business and Khemistry has been handed digital duties.

The announcement, from Ergon’s brand and corporate marketing manager Andrew Roberts:

I am pleased to be able to announce Ergon Energy’s new Brand, Advertising and Marketing agency partnerships after a recent competitive tender process.

The successful agencies are:
+ AJF Partnership (Sydney) – Brand, Advertising and Media Strategy
+ Decoder (Brisbane) – Direct Marketing
+ Khemistry (Brisbane) – Digitial Marketing

This has been Ergon Energy’s first comprehensive review since 2008 and was essential to help us re-define the Ergon Energy brand and ensure we are well placed to meet current and expected future challenges.

Our new partnerships will provide us with a comprehensive combination of strategic firepower and specialist marketing capability, balanced with on-the-ground tactical delivery.

We have also appointed a panel of marketing agencies to assist in delivering tactical marketing requirements in support of these major appointments.

We are extremely excited about all the new partnerships and look forward to demonstrating an enhanced marketing offering for Ergon Energy.

Media Buying will continue with Mediacom and Blaze under the Qld Govt Master Media agreement.



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