Eric Faulkner departs media benchmarking firm he started after 25 years at the helm



The founder of one of the biggest media benchmarking firms in Australia Eric Faulkner has parted ways with the company, Mumbrella can reveal.

Faulkner founded Faulkners Media Monitoring, which was sold to listed London firm Ebiquity in 2011 and rebranded under the Ebiquity banner last year, 25 years ago, but left the company last month.

He told Mumbrella. “I’m actually on gardening leave until September and so I’m still available to help anybody in the Sydney office or the South East Asia office.”

The benchmarking side of the Ebiquity business audits many of the biggest brands in Australia ensuring their agencies achieve what they promise, and has more than 70 major companies in its local pool.

“I love the company and spent 25 years building it up and I am sure they will do fantastically without me because they have an excellent team,” he said.

Asked if he had any plans for after his gardening leave Faulkner refused to be drawn saying only: “I think I’m going to put my feet up for a while.”

Earlier this year the company changed its auditing processes after it was revealed staff at media agency Mediacom had been altering numbers in a bid to convince clients they were achieving their targets.

At the time Faulkner admitted the system, based on trust, had only been 99 per cent reliable.

Ebiquity has been approached for comment.

Nic Christensen 


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.