ESPN and Foxtel extend broadcast contract with NBL for 3 more years

July 27, 2021 1:43

The National Basketball League (NBL) has extended its broadcast partnership with ESPN for a further three seasons as part of an expanded television rights package. The deal sees every game of the upcoming NBL seasons and finals live on ESPN via Foxtel and its sports streaming service Kayo.

The broadcast deal comes with an expansion of television and digital rights, with the vast majority of matches exclusive to ESPN. Foxtel will also be streaming two games from every round on Kayo Freebies.

Broadcast rights for the NBL have been with ESPN and SBS since July 2019 after Nine pulled out of a three year contract after only one year, and Fox Sports passed on the offer to share the rights with Nine. The NBL last year extended its naming rights contract with Hungry Jack’s for a further three years.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.