Hungry Jack’s extends its naming rights with the NBL

Hungry Jack’s has extended its naming rights partnership with the National Basketball League for another three years.

The announcement:

In a strong show of confidence in one of world’s leading basketball leagues, Hungry Jack’s has extended its naming rights partnership with the National Basketball League for another three years.

It follows record growth in Hungry Jack’s NBL attendances and broadcast audiences over the past five seasons. The Hungry Jack’s NBL is the only summer sporting league to enjoy an increase in average crowds this season.

Hungry Jack’s returned to the NBL in October 2017, 30 years after it first signed as naming rights partner for the league, the three-year extension will continue the alliance between two powerful brands.

Hungry Jack’s owner Jack Cowin said: “Congratulations to Larry Kestelman on rebuilding the NBL and creating a fantastic sport that brings families together. The Hungry Jack’s NBL has provided an incredible pathway for future stars to realise their dreams on the local and international stage.

“Hungry Jack’s is pleased to continue its association for a further three years and looks forward to collaborating with the NBL to take the league to the next level.”

NBL Owner and Executive Chairman Larry Kestelman said: “To have a brand like Hungry Jack’s extend its naming rights partnerships is a tremendous endorsement of the NBL and its strong growth and direction.

“There’s never been a better time for the NBL. Australian basketball has never been stronger and the game never more popular. With our Next Stars program and innovative broadcast deals with Facebook and Twitch, we are attracting huge attention globally.

“The quality of the product on and off the court is world class and I firmly believe we are now the best basketball league outside of the NBA. This has been the highest scoring season in the 40 minute era of the NBL and closest season ever.

“I want to thank Jack Cowin and Hungry Jack’s for their support and we look forward to working with them, our clubs, players, partner and fans to take the Hungry Jack’s NBL to even greater heights.”

The Finals will tip off on Friday 28 February when the Wildcats play Cairns Taipans at RAC Arena at 9:30pm AEDT / 6:30pm local.

All Finals will be broadcast live on SBS VICELAND, SBS on Demand, ESPN and SKY Sport and live streamed on Facebook, Twitch and NBL TV.

Source: NBL media release


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