Esports management agency Roam eSports invests in Sin Gaming
Australia’s first esports management agency, Roam eSports has invested in the oceanic esports organisation, Sin Gaming.
Roam eSports, which is an extension of entertainment management company Outpost Management, will push the Sin Gaming teams’ profiles and grow the brand to help drive future success on the world esports stage.
As part of the investment, Roam eSports will partner the lifestyle, music and entertainment industry with esports by offering creative marketing and sponsorship opportunities.
Sin Gaming currently has professional teams and athletes which compete in ‘League of Legends’ and ‘Super Smash Bros. Melee’.
Roam founders Mark Richardson, Ahilleas Papantos and Drew Skinner aim to use their media, entertainment and technology contacts to promote esports in Australia.
“Roam eSports was born out of our successful history in talent development and management,” said Papantos.
“We see now as the perfect opportunity to integrate ourselves further into the Australian esports economy, with Riot Games increasing its investment into the professional ‘League of Legends’ esport league, non-endemic brands sponsoring professional teams, and the growing appetite from advertisers to effectively connect with millennial audiences.
“We’re now very committed into growing the brand and the dimension of the Sin Gaming organisation and are very confident in developing it into one of the biggest names in Australian esports”, he added.
Daniel Ringland, head of esports at Riot Games, said it was “tremendous” to see Roam invest in an Oceanic Pro League team.
“With Roam’s unique experience in talent management and history in the entertainment industry, we’re really excited to see what they can do with one of the tenacious, jovial teams of the OPL”, said Ringland.
Christian Dirk, founder of Sin Gaming said he was “said partnering with Roam esports will help his organisation to “continue developing eSports teams that our region and fans love.”
Mumbrella's Sports Marketing Summit returns in mid-2017. Sign up below to be the first to hear news of this event.