Essence Media Health Check to help marketers reach digital campaign outcomes and transformation

January 14, 2021 3:17

Group M’s Essence has launched the Essence Media Health Check, a new service to assist marketers monitor business outcomes from digital media campaigns.

Development of the service began early last year as a as a strategic aid for marketers facing tectonic shifts in consumer behaviour, market-wide volatility and downward budgetary pressures due to the onset of the COVID-19 pandemic. It was introduced as a means for clients to accelerate their digital transformation through a set of industry-leading best practices.

The Media Health Check comes out of Essence’s Global Ventures division, the agency’s innovation, research and development hub based in Singapore and supported by the Singapore Economic Development Board (EDB).

James Smyllie

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Essence Essence Media Health Check James Smyllie Kunal Guha

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Essence Media Health Check to help marketers reach digital campaign outcomes and transformation

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