EssenceMediacom appoints UM’s Jack Graham to national head of planning
EssenceMediacom has appointed Jack Graham as national head of planning. He has joined from Mediabrands’ UM, where he was most recently group strategy director.
Graham will report to EssenceMediacom’s CEO, Pat Crowley, and lead the planning team across Brisbane, Melbourne and Sydney.
Graham will lead a team of 15 across Australia
He will also work alongside chief strategy officer Sophie Price, and chief product and marketing officer Matt Scotton to integrate planning and strategy products for growth-driven client approaches.
Crowley said: “In transitioning our two agencies to create and build EssenceMediacom in Australia & New Zealand, the importance of data-driven audience planning has been elevated.
“Paired with a big innovation and creativity agenda, it’s a craft that we are seriously investing in, by building a large, dedicated team, plus new tools and technology powered by the largest owned data set in the country.
“Jack was a standout in our global search for the national head of planning. I’m excited for him to join our team and have no doubt he’ll have an immediate and marked impact on our agency and our clients’ businesses.”
Graham added: “As a career planner, there is not a more motivating challenge than harnessing the power and energy behind this new and unique agency into market-leading work for clients.
“I look forward to joining EssenceMediacom at such a pivotal time and contributing to how the agency develops and delivers solutions for the next era of advertising.”
A merger between GroupM agencies Essence and Mediacom is on the cards this month.
David Gerrie, former chief operating officer of Essence, moved to Born Creators Group this month, after his and some other roles were made redundant due to a duplication of remit.
UM did not comment on whether Graham’s role will be replaced. A spokesperson said: “We wish Jack every success for the future and thank him for the great contribution he made to the business.”
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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