VMLY&R elevates Vanessa Tout to Melbourne managing partner
WPP brand and experience agency VMLY&R has promoted client service director Vanessa Tout to managing partner of its Melbourne office.
Previously the agency had combined the leadership for both Sydney and Melbourne, but has now appointed separate managing partners in both. Tout joins recently promoted VMLY&R Sydney managing partner, Katherine Chen, in the agency’s senior leadership team.
Tout first joined the agency a year ago, following a number of roles across Australia and the UK, including at Digitas UK, Isobar Australia and Versa.
In the new role Tout will head up the Melbourne-based team and work closely with the client engagement team to deliver work for the agency’s existing clients and prospects.
Sarah Bailey, managing director of VMLY&R Melbourne & Sydney, said: “I’ve loved working with Vanessa over the past 12 months and have really enjoyed the smarts, energy and experience she has brought to connect the agency and its’ people across our global network. Her positive impact on our team and client partnerships such as Monash and Ford is evident and I’m really excited about working with Ness to drive further creativity and innovation in 2023 and watch her build on our strong offering in Melbourne.”
Tout added: “I’m excited to be stepping into this new role to support the continued connection and growth of our culture, our team and our client partnerships.”
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