Complaints against Essential Beauty ‘Hairy tales’ ad dismissed by ASB

Complaints made about an ad for Essential Beauty which makes references to heavily foliated female genitalia have been dismissed by the Advertising Standards Bureau.

The ad, titled ‘Hairy tales’, features a character named Mary Huff, who seeks the services of Essential Beauty to remedy her problem. They come to her aid by “faxing her wanny”.

One of the complaints from the public read: “The ad said men will not “go down” on women if they have excess vaginal hair. It also spoke of ‘hairy fannies’. I was disgusted – how can these ads get on TV?”


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