NRMA spot portrays a life without a car

With NRMA Comprehensive Plus you are always able to contribute to pollution, climate change and congestion.
NRMA realises that life is impossible without cars. Everyone should have one and drive it everywhere.

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Great to see clear concise proof points rather than promise. Smart campaign tbwa

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just what we need…more media convincing people to clog the roads unnecessarily with more cars. Money before leadership I guess?

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Oh, we knew it wouldn’t be long before we’d hear from the Holy Church of Climate Change! The ones who hate cars, whose ‘sackloth & ashes’ is a bicycle; and who think road rules aren’t for them.
NRMA has done a clever ad – it communicates, touches, reminds us of essential truths.

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I assume nickatnights and Luke put that post up for every car insurance ad and every car ad too. Wonderful contribution to an advertising site.
Luke – how does the ad encourage ‘more’ cars? It seems to me, although my simple mind missed the conspiracy of money over the environment, that the ad simply says if you have a car and you’re without for some reason, NRMA will make sure you have a replacement.

So from an advertising point of view, they’ve taken a point of issue for car owners, demonstrated it in an amusing and entertaining way and provided a solution. And it builds on the new brand position…job well done TBWA.

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There’s nothing wrong with cars or insurance. There is something a little worrying about a campaign that implies that we cannot live without motor vehicles for a second.
Michael you are right about one thing. An advertising site should not be concerned about the externalities that cars create for the environment, congestion and obesity. It should just be concerned about selling stuff.
Now let’s get our focus back to repealing legislation that prevents the advertising of tobacco and gambling products.

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Hey Cats…sorry it took me a while to get back to yo’ all. I just got back from the Holy Church of Climate Change on my pushie (went through some stop signs on the way back too without even braking; whoot whoot; road laws are for arse hats)…I had just whipped up some bonox and was getting ready to go and troll some more sites of substance and objectivity when I noticed that someone had deployed the ROFL copter over here!

Wow…my second post ever on an ‘advertising’ site and look at the fracas…this has been fun.

So, with the serious stuff out the way. Clearly I am not qualified to comment on advertising (damn), so as a mere viewer of this stuff (I am such a punter), I thought I would share the very first emotion that the came to mind. This ‘campaign’ (so excited; I used an ad word I thinx?) said to me ‘if you don’t have a car you are a loser…so don’t get caught without one!’.

This positioning (I went over to the advertising jingo webulator page thingy, and found this great list of buzz words; this stuff is so much fun) for me is just all about winning the race to the bottom. As nickatnights says, the ad implies that we cannot live without cars. If you think this is a positive message, then happy Saturday to you!

Now, being the troll that I yam, I did some snooping and discovered that Michael and Mike (hard to tell them apart…Michael is the one with the simple mind it seems) are actually employees over at Supposition Junction (slogan: where we know what you want…trust us). SJ is one of these new funky agencies that just knows that anyone who doesn’t want even more cars on the road MUST be dope smokin’, lycra wearin’, pedal pushin’, tax dodgin’ fiendy.

Look em up, give them a call…they have all the essential truths for you!

Anywayz, gotta run…of to troll some more category specific sites where I might be qualified to comment (although this has been fun).

*rofl copter woop woops off into the night*

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Fair comeback nickatnights – advertising does or should have a social responsibility. I think it’s a bit of a stretch on this one though. Your interpretation of this ad is quite general and ignores the fact that some people can’t live without their car. Not everyone has access to public transport or works an easy bike ride away.

Luke – sorry to hear the ad made you feel like a loser. Chin up mate. But thanks for the amusing post.

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So this ad is targeted towards to the small group of people who have no access to Public Transport is it Michael? And not to the very significant group of people increasingly concerned about climate change and obesity and those who are plain fed up with congestion and are considering taking up other modes of transport? You’re probably right. I can’t imagine why an influencial motoring body like the NRMA would wish to discourage public transport and bicycle use. Except of course for the fact that they don’t make any money from bikes or trains. Oh.

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As a cyclist, can I just say, we’re not all dickheads. Plus, we’re one less car in your morning traffic jam!!!!

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@ Stacey – a few points
1. Lack of public transport is not the only reason people rely on a car
2. Who says that it’s a small group that rely on cars, or have limited public transport for that matter?
3. Yes the ad would be targeted at that group who rely on cars. Why would a car insurance ad target people who don’t have a car? That would be a waste of money to do that.

I get the pollution argument but don’t agree it should be applied here. I think people are reading too much into the ad. But are we seriously blaming obesity on a car insurance ad?

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Its realy quite simple, smash your motor and the NRMA will give you a replacement hire car.

Smashed car is off the road being fixed…

Complimentary hire car is on the road whilst smashed car is being fixed.

= no more cars on the road.

Ready please Mr Music: “Bend and stretch, reach for the sky…all together now…”

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