ET Collective launches pro bono initiative to help women-led businesses every year for 10 years

To celebrate 10 years in business, brand design agency ET Collective is launching its ‘Womenkind’ initiative to offer pro bono services to a woman-led business every year for the next 10 years.

The initiative from the Surry Hills based studio, founded by creative directors Elza Avery and Tania Fausti, includes a brand identity package involving a tagline, logo, and colour palette.

“As we celebrate our 10 years in business, we want to take the opportunity to give back to other women, to help them pursue their own passions and business ideas,” said Avery and Fausti – who work with clients like Westpac, Hesta, Aruma and NSW Fire and Rescue – of the idea.

“Having our own business has given us the freedom and flexibility to do what we love and create a balance for a happy life. We are looking forward to seeing the applications and hope that we can help WomenKind for good.”

Applications open on 15 June and close on 13 July, with this year’s selected applicant to be contacted on 3 August. Applicants must be a woman-run small business (between two and 15 staff) or a small business devoted to the empowerment of women, have a mission to improve society, and have a registered ABN and be operating as a business or registered charitable organisation.

ET Collective co-founders, Avery and Fausti

ET Collective added that should a business have been impacted significantly by COVID-19, this should be included in the entry, and will be considered.

“Submit your business pitch to telling us who you are, what your business is about, what you want to achieve and why a new branding will help you achieve your mission,” the agency said in a statement.

“Please note that the judging process will be at ET Collective’s discretion.”


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