Etihad Stadium names former Mattel sales chief Daniel Pote as marketing director

Daniel_PoteEtihad Stadium has named Daniel Pote as its sales, marketing and communications director after an 11-year career with toy manufacturer Mattel.

Pote will take up the role in early October and will oversee the Melbourne stadium’s relationship with customers and clients, including the AFL and its clubs and stakeholders. He will also head the development of the ‘connected stadium’ project which follows the signing of a five year multi million dollar deal with Telstra that will see the telco provide in-stadium wireless and Internet Protocol TV (IPTV).

“Becoming a part of such a high profile and vibrant landmark presents exciting challenges and fantastic opportunities and I’m really looking forward to the months’ ahead,” Pote said.

Pote joined Mattel in 2003 as national category manager before taking the role of national business manager in 2005. He has spent the past six years as senior sales director Australia and New Zealand, and prior to that worked for Unilever where he was involved in the launch of Magnum’s ‘Seven Deadly Sins’ marketing drive which saw the product sell out within six weeks and grow market share by 50 per cent in its first three years.

Etihad Stadium chief executive Paul Sergeant said he will bring a balance of marketing expertise, sales leadership, product development knowledge, digital media, PR, communications and account management skills.

The stadium has also appointed Tim Browne as manager for legal and company secretary. He joins from Tennis Australia where, as legal counsel, he provided advice on sponsorship, event management, broadcast and media rights.

Steve Jones


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