Top stories:
- Spikes print awards see Australian entries fall by 75 per cent
- Masters brings in Kmart marketer Dion Workman
- Privacy laws helping email marketing but more than one in 10 still going astray
- Vice creates Wanderful series for Visit California
- Etihad Stadium names former Mattel sales chief Daniel Pote as marketing director
- TV ratings: Brownlow Medal rates well as The Block tops night
- Gina Rinehart top media exec in Women’s Weekly’s first Power List
- WPP increases stake in ad tech firm AppNexus
- CUB launches first work for Crown Golden Ale during Brownlow Medal broadcast
- The Maze Runner tops box office as one of only two films to break the million-dollar mark
https://www.youtube.com/watch?v=6kMlGymb8jY
Creativity Online: William Shatner sings Bohemian Rhapsody in new ad for UK travel brand Thomson
U.K. travel brand Thomson combines Queen’s “Bohemian Rhapsody” (voiced beautifully by William “Star Trek” Shatner) with the story of a much-loved teddy bear who is taken on a family vacation to Jamaica in its latest ad. It’s a follow-up to Thomson’s “Simon the Ogre” spot, which featured a Shrek-like Dad gradually transforming into a regular father by way of his vacation.
Adage: Amazon tops list of Google’s 25 biggest search advertisers
One of Google’s emerging rivals for online ad dollars is also its biggest search-ad buyer.
Amazon spent $157.7 million on Google U.S. search ads in 2013, by far the most by any company, according to Ad Age DataCenter’s first ranking based on data from AdGooroo, a Kantar Media company focused on search marketing.
