Euphorium expands into branded roadshows and exhibitions

Experiential marketing company Euphorium, under the guidance of managing director John Evans, will expand into “branded roadshows and exhibitions” after a three-year restriction from previous employee, oOh!Media has elapsed.

The announcement:

Evans takes back Roadshows
Sydney, NSW, Australia – 9th January 2012

John Evans established Mall Media Network as part of the Outdoor Network portfolio in 2004, which was re-launched in 2008 as oOh!factor, being oOh!media’s (ASX:OOH) experiential marketing company.

Whilst at oOh!media, Evans created and introduced major travelling Roadshows into the business, including the shopping mall based ‘Woolworths Life & Style Shows’ and the ‘Woolworths Fresh and Better Homes & Garden LifeStyle Shows’, where integration of television, magazines and out of home media was seamlessly blended with major shopping mall activations that delivered brand theatre, consumer sales promotions, product demonstrations and mass sampling to audiences in the millions.

After five years as Managing Director of oOh!media’s (ASX:OOH) experiential marketing division, Evans thought it was timely to depart to research and evaluate the marketplace, develop a wider marketing services offering and then heavily invest in what clients value.

As a result, Evans established Euphorium in 2009 and since then has already completed hundreds of positive brand experiences for its valued collective of multi-national clients, including Coca Cola, PepsiCo, Gloria Jeans, News Ltd and Bayer.

Euphorium is also the preferred ‘white label’ supplier to activate experiential marketing campaigns for many media owners within the Out of Home Media industry.

With three years passing, Evans is no longer restricted by restraint clauses and is now able to introduce his original concepts of large scale travelling Branded Roadshows and Exhibitions as an integrated component of his company’s offerings.

“These Branded Roadshows add to the breadth of services that Euphorium offers as a full service marketing communications agency” says Evans.
Evans adds “Although the economy is tough, 2012 is an important year for Euphorium and we plan to significantly grow our new client acquisitions, our revenues and our employee numbers”.

Source: Euphorium press release


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