Euro RSCG launches ‘Smart relief’ campaign for Nurofen
Euro RSCG Sydney has launched a campaign for Reckitt Benckiser brand Nurofen, introducing the idea that the painkiller can be used for everyday pain occasions.
http://youtu.be/YjeWuTl9xy0
The ad was directed by Fiona McGee, who won a Cannes bronze lion for Selleys 3-in-1 in July.
“Nurofen is already well known for targeting pain. Our challenge here was to articulate Nurofen’s product message with real empathy, using a much more gentle tone of voice,” said Steve Coll, Euro RSCG’s ECD.
Credits:
- Euro RSCG Team:
- Steve Coll: ECD
- Dave Ladd: Senior Art Director
- Chris Johnson: Senior Copywriter
- Phil Johnston: Head of Planning
- Monique Pavardi: Head of TV
- Holly Ripper: Group Account Director
- Clare Anderson: Account Director
- Agency Partners:
- Production Company:Good Oil Films
- Director: Fiona McGee
- Producer: Claire Richards
- Post Production: The Editors/Fuel VFX
