F.Y.I.

Euro RSCG launches ‘Smart relief’ campaign for Nurofen

October 12, 2011 10:35

Euro RSCG Sydney has launched a campaign for Reckitt Benckiser brand Nurofen, introducing the idea that the painkiller can be used for everyday pain occasions.

http://youtu.be/YjeWuTl9xy0

The ad was directed by Fiona McGee, who won a Cannes bronze lion for Selleys 3-in-1 in July.

“Nurofen is already well known for targeting pain. Our challenge here was to articulate Nurofen’s product message with real empathy, using a much more gentle tone of voice,” said Steve Coll, Euro RSCG’s ECD.

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