Euthanasia ad banned

A pro-euthansasia ad created by The Works for Exit International will not air because the commercial TV industry fears it could break broadcast regulations, it has emerged.

As Mumbrella reported last week, the ad came about after the Works created a spoof ad on the topic for the ABC’s The Gruen Transfer. It was due to go to air this weekend.

But Exit says that Free TV has withdrawn permission for the ad to be aired. The ruling came from Free TV’s Commercials Advice (CAD) service. Free TV is the body representing Australian’s commercial TV networks.

According to an email from CAD released by Exit, it ruled that the ad encouraged suicide. The email added:

“CAD has discussed the advertisement with the television networks and they are of the same view as CAD.”

The Commercial Television Industry Code of Practice states “material that will invariably be unsuitable for television” includes:

“2.17.5 Suicide: Realistic depiction of methods of suicide, or promotion or encouragement of suicide.


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