TV viewing rises in 2010

Tim Burrowes

September 12, 2010 3:59

Australians are watching more TV in 2010 than they did last year, a new piece of analysis suggests.

According to the OzTam data, prepared for the Sydney Morning Herald’s Tribal Mind column, total viewing of prime time TV is up 3%, while viewing among 16-39 year olds in up by 7%.

The paper reports that on any given night in 2010, an average of 5.147m Australians in metro households have been watching television. This is up from 4.981m last year and 5.051m the year before.

The numbers challenge the perception that TV is a fading medium. And they will add to the confidence of TV networks who saw revenues jump by more than 18% in the fuirst half of the year as the media recovery continued.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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Hearing Crickets 13 Sep 10

Over to you, digital soothsayers…

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TV viewing rises in 2010

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