Even Bruno the dog is excited by Aldi’s price reductions in campaign from BMF
Aldi has released the the latest ads in its price reductions campaign from BMF.
The reductions focus on products at the centre of family life from beef mince to washing powder, with the new ads focusing on dog food and flour.
https://www.youtube.com/watch?v=4PrewJKCYhM
https://www.youtube.com/watch?v=v6WdlcGGnkg
The campaign consists of a a series of TV spots which launched over the weekend. The commercials are supported by an outdoor campaign as well as as well as catalogue, POS and digital display.
The campaign runs across media planned and bought by Maxus.
Credits:
- Executive Creative Directors: Carlos Alija & Laura Sampedro
- Head of Art: Siân Binder
- Art Director: Patrick Chambers
- Copywriter: Mark Carbone & James Beswick
- Group Account Manager: Jonny Bucknall
- Account Director: Aisling Salmaggi
- Account Manager: Mitchell Young
- Strategy Planner: Ali Tilling
- Director: Gerard Lambkin
- Production Company: Cartel Film Production
- Producer: Damion Tiernan
- Post Production: BMF
- Editor: Tim Seller
- Sound: Sound Reservoir
- Agency TV Producer: Esta Lau
- Agency Print Producer: Claire Moses
- Media Planning and Buying: Maxus
- Client: ALDI Australia
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