Jacob’s Creek Open Film Series with Andre Agassi returns for third year running
Jacob’s Creek Open Film Series with Andre Agassi are back for the third year running, designed to air during the 2014 Australian Open.
The series, created by CumminsRoss and filmed in the US, celebrates Jacob Creek’s tennis sponsorships, and aims to reveal the true character of tennis and its stars.
https://www.youtube.com/watch?v=aI86Q86WDDM
Jacob’s Creek global marketing director Derek Oliver said in a statement: “In celebrating the true characters of tennis, we’re proud to continue our three year partnership with international tennis legend Andre Agassi.
“The ‘Open Film Series’ will feature across all Jacob’s Creek platforms including the in precinct activation space, broadcast integration with Channel 7 and a significant digital presence.”
The first series in 2012 explored Agassi’s “inner world” and what made him stay true to himself throughout his career while the second series in 2013 introduced his brother Phillip and his trainer Gil Reyes to give their perspective on Agassi.
This year’s series, currently being broadcast on the Seven Network, introduces Agassi’s wife, former World No. 1 tennis player Steffie Graf and father Mike.
Seven Network’s head of sport Saul Stein said in a statement: “These films are amazing. Some of the best work I have seen in 35 years of working in sport.”
The previous campaigns have won both Cannes Lion and One Show Pencil Awards for branded content, and the content plays as part of the television broadcast of the Australian Open and incur no media cost for Jacob’s Creek.
https://www.youtube.com/watch?v=Zu-oobe7dPs
https://www.youtube.com/watch?v=egocfmg6H48
https://www.youtube.com/watch?v=pTEF84T-bcA
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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But did he buy a jeep?
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Absolutely amazing series. Inspirational insight from one of the greats of tennis, will be showing this to a young tennis player.
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Brilliant content. So rare for a brand not to overkill with branding or product placement. This lets the story tell out itself and we are all left in awe.
Need more of this marketers & agencies!
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Andre you are an inspiration to many a million on this here planet . I’m 39 and grew up watching and following your ups and downs .
I cannot think of a player who has given more to the game and to your foundation than you have .
You continue to inspire me to reach higher in life and be a better person , you are and always will be a true leader and champion in so many peoples eyes .
” May the seas be calm , may your journey be long and fruitful and may the stars always glisten on your path in life ” thank you thank you thank you
Danny .
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These are possibly the worst short films I’ve ever witnessed. How they were approved is beyond me. What on earth does drinking alcohol have to do with Andre’s life story?? “Open up”, is really nothing more than a play on words, and using his life story to promote Jacobs Creek is abhorrent. That’s where the connection ends. Who wrote this dribble? I have nothing but respect for Agassi, so I am disappointed he didn’t have the integrity to say no to such an awfully conceived film series. Disgusted.
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