Evergreen launches PR arm

Robin Hicks

August 21, 2012 1:08

Dina Ross

Fifty-plus marketing specialist Evergreen has launched a public relations division.

The Melbourne-based agency has recruited former journalist and author Dina Ross as PR director.

Ross authored the book Surviving the Media Jungle, a guide to PR. She has also had stints at the Victorian government’s solicitor’s office, as a communications consultant at law firm Corrs Chambers Westgarth and as a freelance write on The Age.

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Robin Hicks

Topics

Advertising Evergreen Gill Walker silver marketing

1 COMMENTS

Chris Cormack 21 Aug 12

Senioragency is also an advertising agency with a PR division. We launched our PR agency over 8 years ago as seniors still believe content is king and are not yet part of the “lets film it” market.

Media fragmentation I believe will see all ad agencies offering PR and /or content as quite frankly there is not enough to go around. cormacksays.com.au

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