Ten’s first shot in the post-Olympic TV battle was something of a disappointment for the network with Everybody Dance Now’s two-hour opening rating only 598,000 according to overnight ratings from OzTam.
The Fremantle Media-produced show – featuring dancing duels – is presented by Sarah Murdoch, who is married to Ten’s chairman Lachlan Murdoch.
The show was up against the final night of The Olympics on Nine and Seven’s Once Upon A Time.
Preliminary ratings put the audience at 572,000 – this rose to 598,000 after being corrected for the exact time of airing.
The early evening Olympics session averaged 1.457m while the later session averaged 1.307m. Once Upon A Time rated 883,000.
It was also outrated by ABC1’s Grand Designs Revisited which had an average audience of 944,000.
The Olympics dominated throughout the weekend, attracting audiences of around 1.2m on Friday night and an early evening audience of nearly 1.4m on Saturday.
Ten’s Masterchef All Stars rated 779,000 according to OzTam’s data.
Everybody Dance Now was 13th for the night in all people. It rose to seventh in 16-39, and eighth in the 18-49 and 25-54 demographics. Ten says that in 16-39 and 18-49, EDN rated second during its own timeslot. Its peak all people audience was 928,000, Ten said.
Nine will attempt to maintain momentum by launching Big Brother and Underbelly: Badness tonight. Seven is airing the series final episode of Once Upon A Time, while Ten has Masterchef All Stars and another 90 minutes of Everybody Dance Now.
More follows later