Ikea brings household objects to life in first campaign under new brand platform

Zoe Samios

November 21, 2016 4:56

Everyday household objects come alive and dance in Ikea’s first spot under its new brand platform ‘The best day is everyday’, created by The Monkeys.

The campaign aims to celebrate daily life at home and connect with consumers in a memorable way by animating household objects like cushions, glasses and chairs to give therm personality.

The video was directed by Rabbit Productions’ Lachlan Dickie, who has created music videos for bands such as Jet, Van She and The Kite String Tangle.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

Advertising Campaign Ikea Kristin Bengtsson Marketing Rabbit Productions Scott Nowell The Monkeys

2 COMMENTS

The dog 23 Nov 16

Any idea on the name of the track used in this ad?

User ID not verified.

I am the music 4 Dec 16

The track is called “Boyfriend (Repeat)” by a local Brisbane band called “Confidence Man”.

User ID not verified.

Latest

It's official: Google's AI Mode destroys informational clicks

Clemenger BBDO ramps up media as Omnicom integration takes hold

'Designed to intimidate': Police investigate targeting of journalist Nick McKenzie's house

Radio's killing season goes into overdrive, but is the Kyle & Jackie O national strategy dead too?

Is The Melbourne Cup too much of a gamble for sponsors?

Ikea brings household objects to life in first campaign under new brand platform

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE