Ex-AIMIA boss Butterworth joins Fintech and marketing specialist Gruden Group
Just months after luring adland veteran Tim Parker as CEO, fintech and digital marketing platform specialist Gruden Group has enticed another executive from the marketing sphere, with former Australian Interactive Media Industry Association CEO, John Butterworth, appointed to head its digital services division.
The listed company announced the appointment this morning, with Butterworth taking on the role of head of digital.
Gruden has also recruited former managing director of digital at Moon Communication Group, Gavin Gorazdowski, to head its Mobileden transaction platform business.
Parker said the two appointments were an important step in the evolution of the business.
“These hires substantially enhance the managerial and technical capabilities of Gruden and position the company well for its next phase of growth,” Parker said.
Butterworth headed AIMIA for nearly a decade and stepped down in 2013.
After his departure the association hit a number of hurdles and was placed into administration late last year, with the Australian Data Marketing Association coming to the rescue in January to take over its assets.
Gruden has been growing its footprint in digital strategy and tactics, digital services and mobile engagement technology.
The company appointed former Publicis Mojo managing director, Tim Parker, to the role of CEO in June, with the former adman pledging to lift the profile of the business.
Not really relevant to the story per se but can’t help notice (apart from the ‘g’) Gruden’s logo being rather similar to our favourite adland TV Show on the ABC. 🙂
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